Apple Shot on iPhone Canada
A Portrait of Canada Shot on iPhone
A Portrait of Canada is a collaborative film project that explores the country’s inclusive identity through a fusion of poetry, photography, music, and user-generated imagery—all captured on iPhone. Featuring the distinct voices of Humble the Poet, Caitlin Cronenberg, and A Tribe Called Red, the film weaves together spoken word, striking visual compositions, and immersive sound to reflect Canada’s diversity and individuality.
In addition to these artistic contributions, the film incorporates photographs submitted by iPhone users from across the country, layering personal perspectives into a unified national narrative. The result is a multifaceted portrait that balances heritage with forward-looking ideals, capturing a contemporary vision of Canada shaped by many voices rather than a single point of view.
↳Role: Art Director
↳Agency: TBWA
↳Client: Apple