The Italian Trade Commission (ITC) is an Italian government agency entrusted with the promotion and internationalization of Italian products and companies. ITC provides Italian companies with information, support and advice to export their products and services abroad, and provides foreign companies with information, support and advice to import products and services from Italy.

Italian products with iconic ingredients were the main focus of the “Just because it looks Italian doesn’t mean it’s Italian” campaign. The line was carried throughout the packaging designs mimicking traditional Italian made packaging designs. Illustrations were hand crafted and stylized as vintage. The campaign was distributed through digital and print platforms.

↳Role: Designer, Art Director & Illustrator
↳Agency: Sid Lee Toronto
↳Client: Italian Trade Commission