I led the branding for Neolokal, a restaurant rooted in the preservation and evolution of local food culture. Working closely with Chef Maksut Aşkar and his young, curious team, we shaped an identity that reflects their approach to Turkish cuisine: grounded in tradition, but always looking forward.
The logotype was intentionally restrained and low-key, giving the food, ingredients, and story room to lead. The result is a simple, understated identity built around the idea that tradition does not need to look backward to be preserved.
