In partnership with Google, we developed an intelligent LLM-based chat assistant for Nissan’s Social CRM team using capabilities within Google Cloud Vertex AI.

The goal To streamline how the team handles complex vehicle inquiries across social channels.

Previously, responses relied heavily on manual searching through vehicle manuals, PDFs, web resources, or personal knowledge. Our solution integrates large language models (LLMs) with access to structured vehicle data, empowering the team to deliver fast, accurate, and context-aware responses.

This connects directly to key Nissan vehicle data and lays the foundation for future enhancements, including sentiment analysis, multilingual support, multimodal inputs, and AI-powered de-escalation guidance.

This project highlights the power of AI-driven customer service, showing how automation can elevate brand engagement, improve response quality, and increase team efficiency—without losing the human touch.