Norman Powell x GoDaddy

For GoDaddy’s campaign with the Toronto Raptors, the focus shifted to Norman Powell’s passion for music—bringing it to life through a personal website, PowellOnThePiano. The platform gave fans a place to explore his work, stream his debut single “No Problem,” and follow his creative journey.

Building on previous Raptors collaborations, the campaign leaned into authentic storytelling—blending humor with a genuine narrative about self-expression. Spanning digital, social, and out-of-home, including placements in the Raptors’ arena, it showcased how GoDaddy empowers creators to share their passions beyond expectations.