Esra is a creative force with a Master’s in Design & Advertising from OCAD University and a proven track record at top agencies like TAXI, Sid Lee, and TBWA. This experience has honed her strategic thinking and design innovation, allowing her to craft bold brand experiences that resonate deeply. A key aspect of Esra's approach is her bi-cultural perspective, which enables her to uncover meaningful insights and see beyond the conventional.
Esra deeply values women's empowerment. While not necessarily a direct component of her creative process, this value informs her overall approach and motivates her to create work that contributes positively to the world. She believes that design, when used strategically, can open new possibilities. This belief permeates her work, from the engaging visuals she creates to the innovative solutions she develops.
Interviews & Mentions